Fresh Starts Grocery (Retail) - From Frustration to Flow
Challenge: Fresh Starts Grocery, a growing neighborhood store, faced a cluttered and cramped shopping floor. Inefficient shelving made it difficult for both customers and staff to navigate, leading to frustration and lost sales.
Solution: Adequate Steel partnered with Fresh Starts to design a customized storage solution. We replaced bulky shelving units with sleek, adjustable gondola racks. Clear labeling ensured easy product identification, while strategic placement maximized product visibility and encouraged browsing.
Results: The new layout created a more spacious and inviting atmosphere. Customers can now easily find what they need, and staff can efficiently stock shelves and retrieve items. Fresh Starts reports a significant increase in customer satisfaction and a noticeable boost in sales, particularly for impulse purchases near the checkout area.
